Company representative, Dr Yang Suk Yee, said Malaysia would be used as the gateway to enter the Middle East market because of the recognition of its halal certification.
"Once the products are in, the first thing that we are going to do is to get the halal certificate," she said at the launch of Harrington (M) Sdn Bhd and Virgin Dtox London products here Friday.
Dr Yang said the company has invested more than RM2 million to bring the products here.
She said the company would launch the Virgin Dtox London formulation in Singapore, Hong Kong and Taiwan within five months after getting the halal certification.
"The products are already halal as they are made of botanic raw materials with a range of natural organic formulation.
"But we still have to do more research and development to cater to the market in Malaysia. We plan to invest another RM5 million soon," she said.
She said Malaysia was chosen as the second launch country in view of the stressful lifestyle of urbanites and the richness of the local food.
"The company expects a sales turnover of RM20-RM40 million within the first two years of the launch of the products," she said.
Dr Yang said the company was confident its products would be well-received by the individuals who were concerned about the well-being of their body systems, especially the major detoxification organs and systems.
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