By: Pamela Vinsence, Malaysia
Malaysia – Procter & Gamble (P&G) has had its potato crisp brand Pringles certified by Malaysia's Halal authority JAKIM.
All Pringles labels have started to carry the Halal logo from December.
"This assurance is first and foremost for our Muslim consumers to be able to fully enjoy the Pringles experience," Zulhaimi Abdul Hamid, external relations leader of Procter & Gamble Malaysia, said.
Pringles has rolled out PR to communicate the news to customers.
While
the brand has also launched a new range called Ocean flavours.
Advertising for the flavours which include Seaweed, Grilled Shrimp, and
Soft-shell Crab will be activated next year.
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