hi i live in egypt .. and it's sold everywhere .. i never thought it's not
halal !!!
i don't get it .. was it halal but not certified .. or all of pringles are
not halal in first place and they made halal one for malysia ??
By: Pamela Vinsence, Malaysia
Malaysia – Procter & Gamble (P&G) has had its potato crisp brand Pringles certified by Malaysia's Halal authority JAKIM.
All Pringles labels have started to carry the Halal logo from December.
"This assurance is first and foremost for our Muslim consumers to be able to fully enjoy the Pringles experience," Zulhaimi Abdul Hamid, external relations leader of Procter & Gamble Malaysia, said.
Pringles has rolled out PR to communicate the news to customers.
While
the brand has also launched a new range called Ocean flavours.
Advertising for the flavours which include Seaweed, Grilled Shrimp, and
Soft-shell Crab will be activated next year.
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Comments
ismail
22 Jan 2010, 02:34
22 Jan 2010, 02:34
HalalFocus
22 Jan 2010, 14:22
22 Jan 2010, 14:22
Thanks for your comment. HalalFocus followed up on it and you can see the
reply in our lead article today 'Are all Pringles Halal?' This has brought
up the very interesting question about do Muslims want a certification to
guarantee that their products are Halal, not just for meat and poultry? Do
you want to read through the label to decide, and do you understand half
the ingredients that are listed? In Asia is is something the consumers want
down to their bottles of water with Halal certification on them. However,
unfortunately, the norm in West Asian countries is that they don't care.
'They are in a Muslim country so it is all Halal.' Is it?
This can only be changed by the consumers showing they do care, and would like Halal assurance for their products, whether it is a potato chip, cheese or chicken nuggets. Many large companies are poised and ready to do Halal Certification, after years of market research, once they know there is a market demand for it. Even Nestle, with the largest number of Halal certified products, which are not meat related, in Asia, is only moving slowly to take this out to the rest of the world, while assessing the market.
This can only be changed by the consumers showing they do care, and would like Halal assurance for their products, whether it is a potato chip, cheese or chicken nuggets. Many large companies are poised and ready to do Halal Certification, after years of market research, once they know there is a market demand for it. Even Nestle, with the largest number of Halal certified products, which are not meat related, in Asia, is only moving slowly to take this out to the rest of the world, while assessing the market.