Penang to become first halal leather trading hub

Posted in: Asia, Trends
There's always a new niche market and Malaysia trying one. The state of Penang is signing an MOU with a company in Britain to become the first international Halal leather trading hub in the world. Distinguishing pig skin from cowhide can be a consideration for Muslims, but taking it to whether it is is Halal certified? You tell us!

Halal industry an ‘exciting’ prospect for Brunei: OBG expert

Posted in: Asia, Trends
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EXPERTS from the Oxford Business Group (OBG) have expressed anticipation over the growth of Brunei’s halal branding and industry, saying that it is a “very exciting” prospect and niche that Brunei can capitalise on. “There are many (international) businesses wanting to register their products here…This is a very executable business plan,” he said during the launching of OBG’s The Report: Brunei Darussalam 2009 at the Empire Hotel and Country Club on Tuesday.

Natural and Organic Food Consumers staying loyal to the category despite recession

Posted in: The Americas, Trends, USA
A recent survey from market research firm Mintel shows that nearly 40% of consumers claim they haven’t changed organic product purchasing habits because of the recession and only a mere 3% have stopped buying organic products altogether.

Islamic branding: the next big thing?

Posted in: Asia, Trends

THERE is a sense of the arrival of a new "big thing" in the world of marketing - and it is coloured green; not the familiar grass green of the environment, but the deeper green of Islam. For the first time, it is a topic which is receiving serious public attention; and the future of Islamic branding was in the spotlight at the last World Islamic Economic Forum in Kuala Lumpur.