Al Islami was one of 50 brands selected by Superbrands Council to join its elite category. It is a huge achievement for the halal producer, especially since there are some 3,000 top brands in the UAE all competing for commercial precedence.
The Superbrands Council consists of eminent figures in the world of branding and every Council member has a deep appreciation of what constitutes a great brand. The council's decision was based on the results of an online voting by 2,500 marketing professionals.
The Superbrands awards are known to be a major celebration to pay homage to the country's strongest brands, and are respected as the benchmarks in advertising and branding industry.
Mr. Saleh Abdullah Lootah, the managing director of Al Islami Foods
commented:
“The recognition is a testament of Al Islami as region’s
strongest food brand. The vision, business philosophy and strategic
branding enormously contributed to this resounding success.”
Commenting
on the success, Mr. Alex Andarakis, chief executive officer of Al
Islami Foods, said: We are delighted that all the efforts that we have
put into positioning the brand as reliable and trustworthy have been
recognized”. “We will continue the high level of performance to enable
us for the next year’s nomination.” Alex affirmed.
Mike English, Director of Superbrands Middle East & North Africa, said: "Al Islami is UAE’s brand we can relish and boast on. The high margin of voting for Al Islami was a clear-cut indication of Al Islami brand’s respect in region’s elite advertising and branding community."
With this honor, the Al Islami brand has made a comfortable spot for itself amongst a circle of a privileged group of organizations that represent best practices. Superbrands is acclaimed worldwide as being the independent arbiter of branding excellence and are committed to paying tribute to exceptional brands and promoting the discipline of branding.